Toshiba has unveiled a new DVD player which it claims can significantly enhance existing DVD playback without the need for Blu-ray discs.
The company, which has retired its HD-DVD format that competed with Blu-ray, has released a $149.99 XD-E500 DVD player with XDE (eXtended Detail Enhancement) which ups resolution from 480i/p to 1080p.
"Consumers have embraced the DVD format like no other technology and invested in large libraries of their favourite movies," said Louis Masses, director of product planning at Toshiba America Consumer Products.
"As the market moves towards high definition, XDE lets them experience their existing DVD library and the tens of thousands of DVD titles in a whole new way. "
Masses claimed that XDE offers improved image sharpness, contrast and colour to give near high-definition viewing without the need for consumers to buy a whole new set of films.
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