Nissan has unveiled a concept car dubbed the Urge that includes an Xbox 360 built into the dashboard.
Owners need only boot up the onboard gaming console and the steering wheel and pedals become game controllers, and the rear-view mirror conceals a small flip-down screen. The Microsoft console functions only when the car is stationary.
The car's design is based on feedback from 2,000 car and gaming enthusiasts who expressed a preference for a "small, fun-to-drive sports car that can incorporate the technology products that they use on a daily basis, such as cellphones, MP3 players and games consoles".
The Urge made its debut yesterday at the 2006 North American International Auto Show in Detroit.
Nissan claimed that it is "infused with a gamer's sense of adventure", with the bare, exposed look and driving experience of a high performance motorcycle balanced with a high level of safety features.
The front-engine, rear-wheel drive car is designed with a target weight of just 1,089kg and will cost around £14,000.
The car's cover is activated by the driver's mobile phone, and the interior features two side screens and a pair of docking stations for an MP3 player and cellphone.
A central monitor can be switched between five customisable screens, including navigation system, climate controls, audio and suspension/performance tuning.
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