The electronic commerce market place is set to explode in the next 12 months fuelled by consumers eager to buy online.
According to latest research by Intelliquest Information Group, ecommerce activity will triple as early as next year, however while merchants are jockeying for consumer attention clear leaders have yet to emerge.
Intelliquest surveyed over 10,000 Internet users quantifying their online shopping and buying habits and brand perceptions. Over 4,000 different branded sites and products with head-to head comparisons were measured for consumers? awareness.
Nearly four fifths, 81 per cent, of respondents said they intend to shop or buy online in the next 12 months. In the past 90 days, 63 per cent have shopped, and 23 per cent bought goods or services online.
According to the company nearly 73 million US citizens are currently accessing the Internet, with more than 45 million using the Net to shop and nearly 16 million buying online.
The survey looked into specific product categories and found Amazon.com lead the book market, CDnow the music market, and not surprisingly Microsoft and Dell topped the computer software and hardware categories. When looking for a new car or holiday, Net users tended to turn to portal sites such as Yahoo and AOL.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago