ONDigital, the digital TV company owned by Granada and Carlton, is to go down the pay-per-view route.
The pay-per-view service will be launched later this year, confirmed an OnDigital spokesperson. It will cover major sporting events and new movie releases.
The service will be a joint venture between ONDigital and SDN, which is owned by United News & Media and the Welsh broadcasting company S4C.
Viewers can access the service through ONDigital?s set-top boxes or through digital TV sets which have decoders. ONDigital released its set-top boxes last autumn, but has yet to announce how many it has sold.
ONDigital hopes to pull in more viewers by offering around 30 channels, plus pay-per-view offerings. Analysts, however, say it will have to be very competitively priced against other pay-per-view offerings if it is going to make any dent in the market place.
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