News Corp founder Rupert Murdoch could resort to suing Google if ongoing discussions over a potential paid content deal fall through, according to New York magazine.
A lengthy profile piece on Murdoch yesterday referred to a "senior media executive who recently conferred with Murdoch".
"He is pretty tightly wound up over Google and has been ready to sue them," the executive was quoted as saying. "He doesn't trust them at all."
It is believed that Murdoch has hired former AOL chief executive Jonathan Miller to work alongside Murdoch's son James to create an online pay model for all News Corp titles, as well as negotiating a deal with Google.
It is also thought that the News Corp team could be in talks with Microsoft about signing an exclusive content distribution deal with Bing.
Murdoch believes that Google, and indeed all search engines, should pay his media empire for the privilege of featuring its content in search listings.
Murdoch argued in an interview with Sky News last November that News Corp had " sleepwalked" into letting people get news content for free and accused Google and others of stealing his content.
He also played down the value of any advertising revenue that the occasional visitors coming to his sites from search engines and news aggregators would bring.
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