IBM is to follow in Apple's iMac footsteps with the launch of a colourful new notebook range in Europe aimed at attracting customers keen on making a design statement.
At the end of September the company is planning to launch new Thinkpads, equipped with a range of colourful "clip on" front covers, similar to Nokia's interchangeable mobile phone covers.
Sources close to the company revealed exclusively to VNU Newswire that the range will include several colours including moss green, silver/grey and orange.
Ian Grout, professor of product design at Glasgow School of Art, said PC design needed to change significantly to appeal more to consumers.
"Computers are dull and always will be dull," he said. "It was the best marketing move Apple ever made with the iMac, making it suitable for the home. Companies need to design products for people's needs rather than technology itself."
He added: "In a lot of cases, you have the technology and then you have the people that make the boxes for that technology. Companies need to look at the social perspective and where the product will be placed."
Andy Brown, analyst with research company IDC, said the covers were an "excellent" idea.
"It will also aid IBM if it wants to approach the consumer market more seriously," he added.
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