Compaq has claimed that it will grab back the number one slot in the notebook market and has introduced a low cost Armada which it said will help close the gap between it and market leader Toshiba. That follows a revised dead-on-arrival policy which Compaq announced on Monday.
At its Innovate conference held at its headquarters in Houston, Mike Winkler, group VP of PC products said: "Compaq is totally dedicated to regaining our number one position in notebooks in a ferociously competitive market. We'll do that by innovating and providing the right kind of products on a broad line sold through all channels. We'll have attractive price points across the spectrum and we'll set the industry standards for quality. We'll combine internal and external sourcing."
Winkler claimed that it had already made "excellent progress" and claimed it was already one in a number of key segments. He also claimed that Compaq was number one in five unnamed European countries." That claim is likely to be bitterly contested by the IBM PC Co and Toshiba. IBM, at the end of last week, released Q4 Dataquest figures for the fourth quarter in the UK which showed it had gained market share at the expense of Compaq. Toshiba still holds pole position there.
The Armada 1500 comes with a build in AC adaptor, a 10-speed CD Rom, hard drive, 33.6K modem and integrated software. Winkler also announced the release of PC Cards with Ethernet and ISDN capability.
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