Internet service provider (ISP) Demon has dropped connection fees across its range of ADSL broadband products until March.
The steps announced today could save businesses up to £250 in fees for engineers to fit an ADSL connection to their corporate network.
Last month, rival BT Wholesale halved the connection costs for some of its ADSL products.
Although most subscribers to fast internet services install the equipment themselves, BT charges a fee to cover work at the local exchange to enable a broadband connection to the user.
Dan Cole, DSL product manager at Demon, explained that the market is heading towards a model where self-installation and minimal set-up fees are the norm.
"I think a lot of ISPs are gradually going towards having no set-up fees, although the higher value ones still retain them," he said.
"There will still be a need for paid-for installation in the business market. Not because they can't do it themselves, but because they don't have the time to do it."
Nigel Stevens, Demon's product director, added that there would be a review of the charge waiver in March and that there "may be further opportunities to make broadband services more affordable".
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago