Web hosting firm Fasthosts Internet has reported a significant leap in business email, seemingly in response to tougher economic conditions.
The company logged a 50 per cent rise in the number of new mailboxes being created each month by its business customers between May and October, compared with the previous six months. However, the average size of a UK business email account has decreased over the period, perhaps suggesting that businesses are handling email more efficiently.
Although email is now a vital part of almost every organisation, the research points to a marked acceleration in business email in recent months.
Fasthosts believes that many UK firms have sought to increase the role that email plays within their business processes, and that a number have switched to additional email communication in place of costlier options such as post, fax and face-to-face meetings.
"Over the past year, email has become even more important for businesses," said Steve Holford, chief marketing officer at Fasthosts.
"When adapting to tougher trading conditions, email can often provide an efficient, cost-effective alternative or workaround to a variety of workflows.
"In addition to more email accounts being created, we have also seen increased demand for mobile functionality as business users seek to increase productivity on the move."
Interestingly, the company also found that the average UK business mailbox has decreased in size significantly over the past year. In November 2007 the average total business mailbox size was 881MB, but this is now 18 per cent lower at 749MB.
"Our business users today use email more intensively and are working smarter than ever before," added Holford. "It is pleasing to see that British companies have become more dynamic in how they process and archive their emails."
To help cope with the increased demand, Fasthosts stepped up the regular expansion of its technical capacity by 50 per cent during the summer months.
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