Retailers and dealers are forcing UK customers to pay 30 per cent more for their PCs than other Europeans.
This is the claim from Winfried Hoffman, European managing director of Fujitsu-ICL, in an exclusive interview with 'VNU Newswire' at the Comdex/Fall show in Las Vegas. He said that retail and reseller prices are too high in the UK. ?People pay 30 per cent more than the rest of Europe and we want prices to go down,? he said.
Hoffman said Intel Pentium II-based computers should be priced below $1,000 in the UK. ?Off-the-page prices are still too high and most PCs in Britain cost around $1,000, versus $700 in the rest of Europe. It is too comfortable in the UK and you know who owns the High Street.?
The comment seemed to echo comments from other sources and analysts, who claim Dixons? dominant position in the UK PC retail sector allows it to dictate terms to vendors, creating limited competition leading to higher prices.
Hoffman has advocated low PC prices for many years. He started a PC price war in Europe in 1994 when his German distribution company, Aquarius, introduced machines at prices 10 per cent below any other brand. He sold the company to ICL and joined its management in 1995.
Unisource, the partnership between PTT Telecom Netherlands, Swisscom and Telia Sweden, signed a $100 million deal in October to replace all its desktop and notebook machines with Fujitsu-ICL hardware.
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