JD Edwards (JDE) is revamping its customer relationship management (CRM) software to reduce ownership costs, by making integration with back office systems easier.
The business software maker has updated its CRM software, built mainly on technology from the acquisition of YOUcentric in 2001.
By making it easier to integrate its CRM modules with its supply chain and enterprise resource planning (ERP) systems, JDE is promising to cut the costs of CRM implementations.
To reduce the complexity of integration, JDE has used its Data Model Inheritance technology, which allows applications to find and change data irrespective of which system it is located in.
"This reduces the length and cost of the consulting engagement when businesses roll out or adapt their systems," said Joel Reed, director of product marketing at JDE.
Other enhancements include wizards for setting up features such as proposal generation.
"They can be adapted to the way firms do business, rather than impose a new process. This reduces the need for training," explained Reed.
With the prospect of software giant Microsoft entering the CRM market by the end of the year, JDE is shipping its product immediately.
As well as Microsoft, firms like SAP and Oracle have released pre-packaged, fixed-price versions of their software aimed at the mid-market.
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