IBM hopes to attract more small business users through a new initiative launched today.
The programme, available immediately in the US and scheduled to begin in the UK next week, targets companies with under 100 employees.
IBM said it is spending $100 million on marketing the initiative which it hopes will change its image as a big company for big businesses.
Peter Rowley, general manager of IBM's small business unit commented: "IBM has now become more accessible and competitively priced for the small business market. We are planning to dispel the myth that IBM is too big, not interested in small businesses and not price competitive for this market."
One of the tools included in the programme is Customconnections, which allows small businesses to get information from the Internet including personalised news, market research, legal and financial resources.
Rowley said another IBM product aimed directly at this market is homepage creation software.
He said the company has completely redesigned its small business centre on the Internet to make it more accessible to small business customers.
As well as supplying small businesses via its usual resellers, IBM said it will also target customers directly though the Web.
To comment on this story, email [email protected]
Would you want to live in a world without memes?
Traditional theories debunked by new study
Scientists closer to developing material capable of splitting water for better storage of solar energy
Experiments needed to see if the material works in the real world
Developers first in the queue to test TensorRT and TensorFlow integration tools running on Nvidia GPUs