The software division of Indian giant Usha Beltron, Ubest, has embarked on a European expansion drive as part of an overall growth plan.
"Spinning off as a separate entity, a new subsidiary company in Europe, product launches every six months, and new marketing alliances will ensure that Ubest doubles its turnover every year," stated Amitava Dutta, the company's general manager.
The firm is planning to open a subsidiary in Europe with a chain of dealers rather than relying only on partners - although "a number of foreign firms have expressed interest in taking up exclusive marketing rights for the company products", according to Dutta.
The first European dealers will be recruited within the next six months and the US market will be tapped within a year.
Ubest has also signed up to market products in Europe and India from the European telecomms sector - including smartcards from Gemplus in France and Sicap from Swiss Telecom PTT. "The marketing tie-ups are useful to find an entry from Ubest into these firms and presently, the firm is working on a major project for Swiss Telecom," says company officials.
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