Excite plans to install an 'electronic wallet' on its portal site, which it claims will make online shopping easier for consumers, while boosting its e-business revenue.
The wallet will enable consumers to save their credit card and address information for deliveries via Excite. When a consumer logs into a retail site that is an Excite partner, it takes a simple click on a product to purchase it, with not need to laboriously enter personal and finance details each time.
?As our business model becomes more of a hybrid of advertising and transaction revenue, getting people to shop is more important,? commented Jon Zeilin, ecommerce producer for Excite.
Until now, Internet search directories like Excite and Yahoo have depended on online advertising for most of their revenue. But they are all quickly looking to incorporate e-business into their strategies as online shopping begins to take off.
Analysts are expecting other companies to follow Excite?s example as the battle to woo online shoppers with the most efficient possible service hots up.
Excite confirmed that it is currently talking to retailers to sign up to the 'electronic wallet' scheme. Current partners include Toys 'R' Us and Internet software retailer Beyond.com.
Excite refused to comment on agreement specifics with retail partners, but they are thought to include upfront subscription payments plus a share of the revenue.
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