Microtronica is to distribute Micron products in the UK and Ireland.
Les Billing, managing director of the company, owned by Arrow Computer Products, claimed that Micron's products were "among the first" to be approved for new designs.
"Micron is a close partner of Intel in the specification of devices for the latest motherboards and chipsets," he claimed.
Microtronica will concentrate on selling 64Mbit SDram memory modules, said Billings.
While the agreement is at present confined to the UK and Ireland, Billings said he hoped it would extend to a pan-European distribution deal.
Meanwhile, Wendy Griffiths at Micron UK said her company was hoping to build up its business in the UK and Europe through distribution channels.
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