Samsung has introduced a family of notebooks built at the AST Limerick in Ireland and said it will attack high end giants like Toshiba and IBM for a share of the lucrative market.
Ali Demin, director at Samsung Electronics UK, said that it will recruit specialist portable dealers, and additional corporate resellers to sell the Senspro 500 range. "The machines are available now and we?re introducing a #1 million promotion on Saturday which will include national advertising, and marketing coop funds for dealers", he said. "The machines were developed by Samsung and built by AST." He said Samsung was in current discussions with a number of channel players.
Charles Bows, product marketing manager at Samsung, said the range will start with a machine priced at #1,595 based on a Pentium 100 chip, and including an 810Mb hard drive. The high end unit which uses a Pentium 150 and comes with 16Mb of memory, CD drive and a 12-inch SVGA TFT screen costs #2,999.
He hit out at other manufacturers for their high pricing. "The big names are maintaining artificial price premiums," he said. "Notebook performance has been related to status segmentation but users tell us the market is moving towards applications and not status. This segmentation will lead to new market leaders."
Bows claimed other manufacturers did not listen to their users. "The big brand names won?t survive on their own and will have to listen to what end users want." Samsung will introduce other models in the family early next year, he added.
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