Shares of business software maker MicroStrategy surged 40 per cent yesterday after news of an ebusiness alliance with IBM.
MicroStrategy's shares, which have fallen 72 per cent this year, rose 8 1/8 to 29 1/8 making it a top percentage gainer on Nasdaq.
The companies said they will sell customer service software with a focus on IBM's Business Intelligence and customer relationship management products. Specifically, Big Blue's Global Services team will focus on the sale, integration and implementation of MicroStrategy's data analysis software to their enterprise customers.
Mike Fuller, vice president at IBM Global Services and Business Intelligence Consulting and Services, said: "Many of our clients are asking IBM to help them leverage their vast data assets in this new 'E' world."
MicroStrategy 7 provides an open XML-based web-centric architecture that allows companies to develop applications that analyse large customer-centric data warehouses. It also allows firms to deliver personalised messages to customers via telephone, wireless, fax, email and the web.
Under the agreement, MicroStrategy will integrate its specialised software with IBM's WebSphere Application Server, DB2 Universal Database and MQ Series messaging software. The hardware includes IBM's Netfinity and RS/6000 servers.
The companies said one of the first products would utilise MicroStrategy's technology to allow telecoms applications to be monitored remotely without human interaction.
Sanju Bansal, chief operating officer at MicroStrategy, said that both companies have been a strong team for years. "Through solutions developed by IBM and MicroStrategy, companies can expand their relationships with customers and streamline interactions with suppliers and partners on the web."
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