IBM has launched new Lotus Web 2.0 tools to give business users more control over how their company interacts with customers, without the need for IT support.
A Mashup Accelerator will allow non-technical users to build applications themselves, while a new Web 2.0 forms solution will allow them to combine different electronic business process forms, IBM said at Lotusphere 2009.
Additionally users can set feeds to automatically populate the forms with information from relevant spreadsheets, according to Larry Bowden, IBM portals and mashups vice president.
A Mobile Accelerator will allow businesses to extend corporate portal services to their mobile devices, he added.
"Customer loyalty has become even more fierce in harsh economic times, and if you fail to create a web site that is unique and relevant to customers your business will disappear," warned Bowden.
IBM has also created relationships with a number of web analytics vendors to allow WebSphere Portal customers to become more responsive to web site visitor information.
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