ISP Lineone, put up for sale by its owners last month, is hoping it can woo potential suitors with the recruitment of a host of celebrity columnists to feature on its redesigned website.
Following last week's announcement from joint owners BTopenworld and United News & Media that they are seeking a new owner for Lineone, the ISP today showed off a new-look portal site.
New features on the portal include a lifestyle column with Joan Collins, football views from George Best, entertainment news from Craig Charles and a lifestyle column from Ruby Wax. Other columnists will include Joan Bakewell, Dame Thora Hird and Jeremy Hardy.
The site will also feature new tools including an online personal organiser, which can send users diary reminders via text messages, personalised homepages and an instant messenger service - all targeted at busy individuals.
Lineone, which launched in 1997, was put up for sale by BTOpenworld and United News & Media at the end of November after the ISP became surplus to either firm's plans.
The ISP, which has 1.4 million registered members, is expected to attract interest from Spain's Terra Network, Germany's T-Online and Italy's Tiscali.
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