Not before time, the myth that all people who surf the Net wear anoraks, have no social life and invariably have ponytails has been debunked.
America Online has just completed a survey that "overwhelmingly shows the image of the lone student surfer is incorrect and is more likely to be a high-earning professional ABC1 whose family surf the Web for education, entertainment and communication".
Comment: with results like these, why is AOL concentrating on consumers and why is CIS concentrating on the corporate arena?
AOL: THE REAL FACTS
Figures for UK AOL users
- According to the survey 70% of AOL's customers are aged between 35 and 64
- 89% are male, 11% are female - many of whom are managers or directors
- They are half as likely again as the rest of the population to have two or more children
- 58% earn more than u25,000
- 89% own their own homes
- Over half have the households have two or more cars
- A quarter live in London and the south east
- AOL members enjoy squash, golf and DIY.
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