Registrations for the .eu top-level domain have passed the three million mark, according to registry firm Eurid, making it the fourth most popular European country code level domain.
Launched to great fanfare by the European Commission-appointed Eurid in December 2005, over 70,000 firms applied in the first hour.
But the registry has since been criticised for its overly bureaucratic registration scheme, and for allowing domain name speculators to exploit weaknesses in the application process.
Despite taking almost nine months to record the last 200,000 registrations, .eu was praised today by Viviane Reding, EU commissioner for Information Society and Media.
"This achievement, just a few months before its third anniversary, indicates how .eu has clearly won public favour. A growing number of internet users are embracing the opportunity to express their European character online," Reding said in a statement.
"In particular, I am glad to see that an increasing number of small and medium-sized companies have adopted .eu as an integral part of their corporate identity, and I am looking forward to seeing more companies taking advantage of .eu in the future."
Germany leads the way with the highest proportion of .eu registrations at 30 per cent, followed by the Netherlands at 14 per cent and the UK at 12 per cent.
IBM and Technical University of Munich team demonstrate how Shor's algorithm, which can't be cracked by conventional computers, can be solved quickly with quantum computing
Hubble Space Telescope finds superflares from young red dwarfs could strip away planetary atmosphere
Younger stars are 100 to 1,000 times more energetic than when they're older
Two of the big four supermarkets will use the system to control sales of restricted products
PUBG news and updates: November's Update #23 to bring new Skorpion pistol and changes to blue zone visibility
Genuinely useful side-arm coming to PUBG in Update #23