A public lobbying group consisting of such Internet heavyweights as Amazon.com and Yahoo has launched an initiative to provide users with practical information about online privacy.
In its first action since it opened for business in July, Netcoalition.com introduced the Consumer Privacy Education Campaign on Tuesday.
The campaign will also provide public service announcements and additional online promotions directing users to privacy resources and information at www.netcoalition.com/privacycampaign/prh1.
According to Daniel Ebert, coordinator of NetCoalition.com's Washington operations, the group supports "the environment of self regulation that has allowed the Internet to flourish," and will speak out on critical issues that have an impact on it.
He said the campaign reiterated NetCoalition's commitment to responsible self regulation by providing common sense information to users and claimed that it wanted to distinguish itself from Microsoft and AT&T, which may be better known to lawmakers, but may not protect the interests of companies that only do business over the Internet.
"NetCoalition's privacy campaign is consistent with our members' pledge to Congress and the Administration to provide creative, online approaches to the challenges facing the Internet," he added.
The group will focus on Internet related bills that have already been introduced into the US Congress.
Netcoalition.com represents companies in ecommerce and interactive services, advertising and infrastructure, auctions and search and navigation systems and includes seven of the top ten Internet sites such as America Online (AOL), eBay and [email protected] Its membership is restricted to companies that generate all of their business from the Internet, however.
Jerry Yang, Yahoo's joint founder, said the firm was pleased to be part of the campaign. "We have a commitment to ensuring our users are empowered to make informed choices about protecting their privacy while online," he said.
He added that Yahoo intended to provide millions of advertising impressions and links to the Netcoalition.com site and to promote the campaign through its online directory.
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