Toshiba will struggle to make a success in the server arena when the company finally makes its UK debut in the middle of next year, say analysts.
The company is planning to launch mid range servers into the UK and Europe in mid 1999.
Con Mallon, marketing manager for Toshiba?s PC Division, said the company has started to recruit people with experience in the server market.
?We have had server products in Japan for years now. We first launched servers in North America at PC Expo in June and we are starting to learn from the experience there ready for the launch in Europe,? he said.
Mallon explained that initially, Toshiba would introduce only mid range models in its Magnia server range in Europe, with a high end eight processor system scheduled for the end of the year.
He said that the company is hoping that corporate customers will begin to see it as a stronger player in the PC market when its server range finally arrives.
?To be relevant in the marketplace you have to have a full range of products. We are still dominant in the notebook market, and our PCs are beginning to show strong growth in the UK.? he added.
However, the company may be a little optimistic over its expected success given the its record in the desktop market since the range was launched last summer.
According to analyst Dataquest, Toshiba only shipped 3,700 desktops in the UK in the first quarter of this year and, ?no greater number in the second.?
IDC agrees. PC analyst Andy Brown commented: ?How successful Toshiba are in the server area remains to be seen, but it is a very different market to what they?re used to and they?ve been pretty unsuccessful in the desktop market.?
He added: ?They are still the leaders in the notebook market in Western Europe by quite some margin. I would have thought they should have moved into the consumer area or further into subnotebooks, not servers and desktops.?
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