HP today unveiled power management and cooling technologies for its enterprise servers and racks which it claims can significantly reduce power consumption in enterprise IT shops.
Applying HP's modular cooling system can allow IT departments to deploy three times as many kilowatts in server capacity per rack over current applications, according to the company.
The system cools servers by running chilled water through the front of the rack.
HP also unveiled its 10000 G2 Series, a unified rack that accommodates all the vendor's rack-mounted storage and server products.
The new series is designed to replace a collection of seven incompatible racks, and offers increased cooling efficiency through convection cooling and improved ventilation.
The vendor also launched a management module for its racks' power distribution units, allowing organisations to centrally monitor and manage the power distribution in server farms.
The latest racks and management module are scheduled for availability on 6 February.
Heat production in data centres is an increasing problem in IT organisations. Current generation servers produce more heat than previous models because they run smaller, warmer chips, and vendors are designing ever-denser server farms.
Recent data from analyst firm IDC indicated that it costs about $400,000 a year to power a farm with 1,000 servers.
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