Imaging company Media 100 has signed Macintosh specialist distributor Principal to carry its low end video software products in the UK, replacing worldwide partner Techex.
Media 100 - the company formerly known as the Data Translation Imaging Group, which began trading Nasdaq shares on 16 December - sells direct to 12 Vars and via distribution. It used Techex as an initial route to market, according to Radius? UK managing director Tim Collin, who joined Media 100 from Radius two months ago.
"I inherited Techex worldwide but we?ve looked in the UK for the right partner," he said. "Principal has kept good people and recruited more video people so we will be exclusive with them from January."
Principal will carry QX and QX-C, the low end products in the range that Media 100 will launch at Mac World show in San Francisco next month. "The rest of the range will go through Vars but Principal will get more products as prices fall," Collin said.
Sid Spalding, digital video division manager at Principal, said his business unit was set up to provide solutions for all, from home users to broadcasting companies. "Media 100 represents part of that strategy and supports dealers in the way we will," he said.
He admitted that some imaging dealers find Principal an unknown quantity and are also worried that the distributor will cut market prices. "They have valid concerns but I have to show them our intentions match theirs," Spalding said.
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