The European Commission has announced plans to regulate television services delivered over the internet.
Proposals under consideration will update existing rules concerning programme delivery and the need for programme makers to tap new sources of funds as viewers use personal video recorders to skip adverts.
It will also seek to define audiovisual services more broadly as a delivery of moving images with or without sound and distributed by electronic networks, so that moving images over the internet are also covered.
But electronic versions of newspapers, radio and non-moving website content is to be excluded from the plans.
The main elements of the intended legislation relate to extending product placement opportunities in programme content.
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