Oracle has invested $100 million to revamp its Oracle Technology Network developers' programme.
The aim is to encourage individual developers to write Internet applications for the much hyped new version of its database, Oracle 8i.
Jeremy Burton, Oracle's vice president of tools marketing, explained the rationale behind the cash injection at the database supplier's Openworld user conference in San Francisco today.
"In the past, we've not done a good job of going after individual developers, so this scheme is designed to attract them because everyone likes getting things for free. We need ISVs to build applications and solve business problems because this creates pull-through sales for our other products," he said.
The scheme acts as a subset of the company's newly consolidated Oracle Partners Programme (OPP) and can only be accessed online.
Members receive free software, technical information, training and support and can qualify as Oracle Certified Engineers.
To receive support and other services when deploying their applications, however, developers need to pay to join OPP, with fees ranging from $395-$10,000.
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