Business networking tool LinkedIn has released new statistics highlighting the huge growth the site has undergone in the UK over the past year.
The site has passed the two million member mark in the UK, and has 500,000 members in the London area alone. This equates to around a third of the estimated 1.5 million professionals living in the capital.
The figures reinforce those from market research firm Nielsen released earlier this week, suggesting that LinkedIn had seen a 137 per cent increase in users in the past year.
“These figures show just how much emphasis UK professionals, and in particular Londoners, are placing on their online presence," said Cristina Hoole, LinkedIn's European marketing director.
"It’s never been more important for us to be safeguarding our career by networking and exchanging information with other professionals, as well as boosting our digital profile with recommendations from colleagues past and present.”
LinkedIn recently topped 36 million members worldwide and has more than nine million members in Europe, according to the firm. Its success has been in concentrating on business professionals, unlike most other social networks, and connecting workers with their peers and potential employers.
Some 30 per cent of LinkedIn's European membership comes from the IT, banking/finance and marketing/advertising sectors, and the retail sector has also shown strong interest. UK membership from the retail industry rose by more than a third year on year.
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