Ingram Micro's European build-to-order strategy has stalled due to incompatibility between its own proprietary information and operations management system and the one it inherited from the Tulip plant it acquired last year.
Speaking exclusively to PC Dealer last week, Ruud van Nespit, vice president of marketing for Frameworks at Ingram Micro Europe, said the distributor's build-to-order operations had been postponed until the middle of this year.
He said Ingram's management system Impulse had not been hooked up to the SAP system used at the former manufacturing plant of PC vendor Tulip in the Netherlands, which Ingram acquired to expand its white box assembly operations (PC Dealer, 27 May 1998).
Van Nespit said: "There is no link between Impulse and the SAP system and no Internet configurator as yet." He added that the actual assembly operations will be up and running by the end of this month.
Meanwhile, Ingram has formally set out its OEM manufacturing stall as it gears up to provide PCs to vendors, resellers and retailers from its Frameworks assembly operations in the Netherlands.
The distributor has formulated separate strategies for its OEM and channel assembly in a bid to maximise both ends of the market. Ingram is also in the process of signing up a third party maintenance provider to assume its service level agreements with vendors and resellers. The maintenance company will provide one-year on-site service.
According to van Nespit, Ingram already has OEM agreements with Intel and Microsoft. He pointed out that an OEM procurement team has been established in the Netherlands and that the priority was to educate the channel about its OEM plans.
"We need to educate distribution to communicate with resellers from a price and technical point of view. The OEM business is different to distribution, certainly in terms of sales out and procurement," van Nespit said.
For more stories see 14 April issue of PC Dealer
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