MTV Europe is to broadcast a music television channel over the Internet next month.
The service, in partnership with Internet service provider PSINet, will initially be an Internet version of M2 Europe, a digital television channel specialising in music by new and experimental acts that is due to go live in October.
?M2 is about new and innovative ways of making music television which makes the idea of premiering the channel on the Internet irresistible,? explained Peter Good, managing editor for M2. ?TV and the Internet are converging and M2 will be the pioneers for this new age.?
M2 will broadast live performances from bands as diverse as Beastie Boys, Supergrass, Nick Cave & the Bad Seeds and Wu-Tang Clan. Consumers accessing M2 will be able to produce their own hour of Digital TV, to be broadcast exclusively on M2, by accessing the M2 website database of over 1,500 videos.
Web TV is expected to grow dramatically over the next couple of years. Up until now it has been used experimentally and the broadcasts have been criticised for being very erratic.
MTV, one of a handful of heavyweight broadcaster to invest in the medium, believes that advancements in speed and image quality of the past six months has made it a viable medium for consumers.
Initially M2?s Internet service will provide twentyfour hour broadcasts of two hour-long blocks of live footage. It will follow the M2 TV channel and will be freeform, unconstrained by playlists, commercial breaks or presenters.
It will be for an audience prepared to take chances in its musical tastes, and lifestyles, regardless of age and gender, an MTV representative told Newswire.
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