Aussie kids don't give a XXXX for anything other than their mobile phones, according to a Australian government survey.
While credit cards, accommodation and cars are considered important, most Australian kids said that their mobile phone is their most important consumer item.
The national report, commissioned by the Commonwealth Consumer Affairs Advisory Council, aimed to identify consumer issues facing young people and see what could be done to teach them sound consumer habits.
In announcing the results of the report, Senator Ian Campbell said: "Young Australians represent a $4bn a year market, so it's very important that we understand the consumer issues facing them, [such as] what they are comfortable with and what problems they might have."
Mobile phones symbolise freedom, fun, excitement and social acceptance, but young people are less interested in the security benefits of mobile phones and showed a lack of understanding of phone plans, call costs and consumer rights.
The report claimed that this highlights the difficulty of persuading them to approach purchase and usage responsibly.
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