Bskyb is making it easier for consumers to sign up for its digital TV service by using the Internet.
Rob Shepherd, group head of IT for Bskyb, confirmed the pay television operator is currently testing an Internet site that will let consumers subscribe to its digital TV service online. The site could go live as early as next month.
At the moment consumers can only request information on Bskyb's digital TV service from its Internet site. Soon they will be able to sign up for a subscription, make a credit card payment and book an engineer to install the system online.
"We want to make the whole process of getting digital TV as easy and convenient as possible," said Shepherd, "If it works for consumers there is no reason the contract process can't be done online for retailers."
Shepherd envisages using Intranets to enable retailers to sign up consumers online. "Both in terms of efficiency and as a customer service exercise it is excellent," said Shepherd.
Bskyb is also looking at adding voice to its website and has been in trials with BT, Shepherd said. By adding voice consumers will be able to go online and schedule a call with Bskyb's consumer service centre and an agent can call back over the Web.
When set top boxes arrive later this year Shepherd said that customers will be able to upgrade the digital TV packages they have via the Internet: "We are working on this technology right now," he said.
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