Vantive hopes to generate 50 per cent of its revenues from international business by 2001 and so is creating a standalone unit with local autonomy to try and boost growth.
The unit, which is in the process of being set up, will be based in Paris, France, and be headed by Guy Dubois, Sybase?s former vice president and general manager of Europe.
It will have local control of sales, marketing, and channel and partner management, and regional vice president?s of Latin America, Asia, and an undecided number of European executives will report directly to Dubois.
Phillip Dunkelberger, Vantive?s president and chief operating officer, said: ?International currently generates 30 per cent of our $163 million revenues, with Europe contributing 22 per cent of the total. The remaining 70 per cent comes from the US, but we want 50 per cent of our business to be international by 2001, and we?ve made a big investment, particularly in Europe.?
He said he expected international to grow at about twice the US rate of 30 per cent year on year and that analysts? estimated Vantive would generate sales of between $350-450 million by 2001 if it continued at its current pace. This would make Europe a business of between $175-225 million in three years.
As a result, the firm is introducing worldwide marketing and branding campaigns to try and boost its profile and will focus on targetted accounts, particularly the telecommunications and financial services market in Europe. It already has 100 customers in the region.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago