US television network NBC has confirmed that it is working with Intel on a two year project to create and distribute digital television (DTV) programmes.
NBC?s DTV, scheduled to be available this autumn, will include interactive content that can be accessed via a DTV enabled PC, digital TV or a set top box.
Viewers will be able to check an electronic programme guide, chat, send electronic greeting cards, run interactive quizzes, watch movie trailers and video sneak previews of NBC special event programming and check sports statistics all on demand, according to the TV network.
Intel said it will license to NBC the software, tools and applications that will enable the creation and insertion of the enhanced sections of the digital broadcast into NBC's existing programming.
?We are taking the next step in creating converged content for both the PC and the television," said Tom Rogers, president of NBC cable development.
Intel is hoping its teaming with NBC will help drive the DTV revolution.
"Our work with NBC is meant to deliver high quality interactive programming to consumers which we hope will drive DTV receivers into the marketplace more quickly," said Ron Whittier, senior vice president, Intel's content group.
All content will be compliant with the technical specification currently being approved by the Advanced Television Enhancement Forum (ATVEF), of which Intel and NBC are founding members.
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