Three London councils have begun offering access to key services on a dedicated mobile platform called My London Mobile (MyLoMo) in an effort to expand the reach of e-government services.
Newham, Greenwich and Hackney are using MyLoMo, provided by domain registry dotMobi and SNT Media Networks, to offer information on key council services, such as councillor contact details, weather, transport and NHS information.
Citizens can access the service by sending a text to the MyLoMo number 65101, and are then sent a link to a dedicated web portal.
Ian Tomson-Smith, head of mobile strategy at SNT Media Networks, claimed that the system is ideally suited to this type of use.
"We built the system to recognise all phone types so that anyone with [an internet] connection on their phone, from small Nokia phones to high-end Android or iPhone devices, can see relevant content for their area," he said.
"For councils this is ideal as it increases access to services for lower income members of their borough who may not have broadband connections, helping them offer a more inclusive level of service and giving a better return on investment for web services."
Tomson-Smith added that there is also the potential for boroughs to generate revenue through sponsorship or advertising space on the service.
Citizens can pay for council services using their debit or credit cards via their mobile phone through a service on the portal.
The service has been developed in partnership with a range of organisations, including the NHS, Google Maps, Twitter, Facebook, DirectGov and Transport for London, to increase the scope of the services on offer.
Ten further platforms are under construction within the London area to offer the same system, while discussions to support non-London authorities in areas such as Dundee, Somerset and Kent are underway.
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