Cisco's position in the internet economy and the role of channel partners will be the focus of this year's Cisco Partner Summit held in Las Vegas this week.
The summit will centre on three topics: the networking giant's World Ecosystem programme, in which technology partners work together to offer service providers next-generation telecoms services; the firm's message that its channel partners need to use the technology themselves; and Cisco's belief that the channel must collaborate to deliver systems.
Cisco resellers said they see the summit as a way to gauge the company's commitment to the channel and to renew relationships with partners.
Industry executives, including Cisco chief executive John Chambers, will outline what they see as the biggest challenges facing the channel.
Organiser of the event Tom Stevenson, Cisco's former vice president of worldwide channels, will lead a session focusing on developing world practices to take sensible approaches to entering the internet economy.
Earlier this month, Cisco executives said Tom Mitchell, vice president of US channels, would replace Stevenson in spearheading channel initiatives. Mitchell will take up his position this week at the event. Stevenson said the summit is a good way for partners to iron out problems by talking to each other.
"When the session ends, it will be clear to partners that they need to partner with each other," he said.
For more details see next week's Computer Reseller News or visit http://thechannel.vnunet.com/
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