IBM is launching a store-within-a-store programme with US retail chain CompUSA, aimed at the small and medium-sized business sector.
The programme will initially be launched in the 45 CompUSA stores that have business centres, and will offer SME customers bundled hardware and software, as well as training and services offerings.
Crucially, however, customers will also be able to order custom configured systems. This is seen as a way of fighting the direct sales methods of suppliers such as Dell and Gateway.
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