UK private investigation company 7intel has reacted with anger to a letter from chip giant Intel, which is threatening legal action over the investigation company's use of the word 'intel'.
Gary Stapleton, chief executive at 7intel, has vowed to fight the action and claims that members of the US intelligence services are ready to testify on his behalf.
"I will represent myself in court and will be quite happy to make Intel look silly," he said.
"I have members of the American intelligence service ready to testify that the use of the word 'intel' in our business means 'intelligence'."
Intel replied in a statement: "The Intel brand is one of the most valued brands in the world, and Intel generally tries to work with companies and individuals to amicably resolve trademark disputes.
"However, we have an obligation to our shareholders to protect our brand investment, and an obligation under trademark law to proactively protect our marks."
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