Rebound has launched a business-to-business global online exchange to enable organisations to trade their excess inventory of consumer goods.
Rebound's website focuses on food and beverages, consumer electronics, fashion, household and lifestyle products.
Jeremy Tang, Rebound's joint founder and chief executive, said the company's site differs from other general purpose exchanges because it provides vendors with control over where their stock is sold.
For example, a US supplier of branded goods may not want its excess inventory to be bought and sold by another company in the same country.
"Auction sites don't concentrate on the cross border issues and can't control who is selling where," said Tang.
He added that excess inventory resulted from cancelled orders, production overruns and other problems, but said all the goods are checked for quality.
Rebound is also in negotiation with a supplier of liquidated goods in the offline world to bring its offerings to the web.
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