An auction in Qatar has smashed the previous record for the amount of money spent on a mobile phone number.
A private bidder paid £1.5m for 666 6666 following an hour-long bidding session with nine other potential buyers.
The previous record price for a phone number was made in China, where 8888 8888 sold for £270,000.
The 666 6666 auction was held in Doha by Qtel, Qatar's exclusive telecoms provider. The bidder's identity was not revealed. Proceeds from the auction will go to charity.
Loon's balloons will bring the internet to remote areas of the country
New clues into the biosphere on Earth in the lead up to the emergence of animal life
Planetary collision might shed light on the chaotic processes behind a star's early development
Success boosted by streamer Ninja and celebrity gamers