Nvidia is aiming for a Guinness World Record with the world's "longest non-stop Lan party".
The attempt will take place at the NVision 08 event on 25 August in San José, California.
"This will be one of the most exciting gaming record attempts of the year," said Gaz Deaves, records manager for Guinness World Records.
"I have been really impressed with the enthusiasm of the NVision team and I look forward to being the official adjudicator for this great event."
The goal is for a dedicated team of gamers to play video games continuously for 36 hours with 10-minute breaks for every 60 minutes of continuous gaming.
If the record is achieved, the participating team members will receive numerous prizes, including a commemorative medal, custom gear and gift cards.
"I have faith and confidence in the Nvidia gaming community, one of the most loyal, energetic and enthusiastic core audiences of Nvidia since we were a start-up," said Sheryl Huang, marketing director at Nvidia.
"At Nvidia events in the past, these guys have been up all night anyway. Their energy is incredible. I am looking forward to them setting this record and earning a place in the Guinness Book of World Records. It is glory time."
Gamers who are serious about the attempt and have what it takes to handle a Lan Party Guinness World Record seat can register at the NVision 08 website.
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