Circulation auditor BPA is set to audit traffic on nine of the Web sites established by IDG. The audits represent the largest move to date by an interactive provider, in this case a global publisher of computer and information titles, to have its Web site hit rates confirmed by an independent third party.
Peter Horan, marketing services president at IDG, said his company believes third-party audits are essential to the growth of the Web as a medium. 'The Web has been like the old Wild West - lots of claims but few hard facts,' he said.
The audit is intended to give advertisers confidence in the size and quality of the audience. Completed audits will be made available online and in printed form. In addition to monitoring Web sites, BPA audits 1,756 magazines in 29 countries.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago