A US hospital has gone gaga for gurgling geeks by offering new babies a free domain name.
Sequoia Hospital is partnering with domain name provider Namezero.com to offer proud parents a wee website so friends and family can log on to find out all about junior's firsts.
But Namezero.com obviously believes that catching them young will unleash the full force of pester power. The first year may be free, but the continuing service will cost around £20.
A NHS spokesperson said: "We have not had any demand for something like that here."
Perhaps that's because the demand for beds is more pressing.
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