With the transfer window now open, football club Leeds United has unveiled its latest signing, snapping up Microsoft's smooth-talking UK managing director Neil Holloway.
He joins as a non-executive director, with a remit to help turn around the club's fortunes.
Failure to qualify for the prestigous Champions League has forced the debt-ridden Premiership club to sell off some of its prized assets, including England centre back Rio Ferdinand to Manchester United and Robbie Keane to Spurs.
Club chairman Peter Ridsdale told the Premier League's website, Premierleague.com, that he was "delighted" to appoint someone of Holloway's calibre to the board.
Holloway has made no secret of his passion for the North Yorkshire club.
In February last year he chose to show off Microsoft's Xbox games console on the Elland Road pitch.
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