With the transfer window now open, football club Leeds United has unveiled its latest signing, snapping up Microsoft's smooth-talking UK managing director Neil Holloway.
He joins as a non-executive director, with a remit to help turn around the club's fortunes.
Failure to qualify for the prestigous Champions League has forced the debt-ridden Premiership club to sell off some of its prized assets, including England centre back Rio Ferdinand to Manchester United and Robbie Keane to Spurs.
Club chairman Peter Ridsdale told the Premier League's website, Premierleague.com, that he was "delighted" to appoint someone of Holloway's calibre to the board.
Holloway has made no secret of his passion for the North Yorkshire club.
In February last year he chose to show off Microsoft's Xbox games console on the Elland Road pitch.
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago