Quip, a UK based joint venture between BT, Unisys and the Bank of Scotland, claimed on Monday that it can cut the cost of international calls by up to 80 per cent using the Internet.
The start-up plans to use the Net for billing, payment and dealing with customer enquiries, and will build up individual customer profiles so that it can target them with special offers such as discounted travel, car hire and hotel accommodation.
The firm will also enable users to make cut price international calls on mobile phones if they first prefix the number with a pin number.
Steve Gandy, Quip's founder and chief executive, said: "There are many problems with the present market - the complex pricing and discounting schemes available, the hidden extras and the lack of trust some consumers have in socalled low cost telephony suppliers. We're personalising our service to specific consumer habits."
Quip hopes the service will appeal to anyone who calls abroad regularly, particularly consumers with close family and friends around the world, or people running small businesses who need to make frequent international calls.
The joint venture aims to capture five per cent of the low cost telephony market within three years. Analysts predict that the market could be worth £2.2 billion by 2005.
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