Walt Disney Company and its Buena Vista Home Entertainment division today threw their weight behind the Blu-ray disc format.
The move gives the Sony-backed Blu-ray next-generation rewritable disc format a boost in its battle with the Toshiba-driven High Definition DVD rival.
As part of its co-operation with Blu-ray, Buena Vista will begin releasing content "non-exclusively" in the format when Blu-ray hardware launches in the US and Japan.
Buena Vista includes Walt Disney Home Entertainment, Hollywood Pictures Home Video, Touchstone Home Entertainment, Miramax Home Entertainment, Dimension Home Video and Disney DVD.
Disney also announced that it will become a member of the board of directors of the Blu-ray Disc Association.
"One of Disney's key priorities is to take advantage of new technologies," said Peter Murphy, senior executive vice president and chief strategic officer at Walt Disney Company.
Robert Chapek, president of Buena Vista, cited Blu-ray's combination of advanced functionality, picture quality, data capacity, room for future growth, and advanced rights management as key advantages for the format.
Blu-ray is a next-generation optical disc format developed for high-definition video and high-capacity software applications.
A single-layer Blu-ray disc will hold up to 25Gb of data, and a dual-layer up to 50Gb.
Blu-ray also features advanced copy protection and backwards compatibility with the current DVD format, meaning that Blu-ray players will play existing DVDs.
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