Telecoms regulators have slapped a record fine on a junk text message company after receiving more than 200 complaints from the public.
The Independent Committee for the Supervision of Standards of Telephone Information Services (Icstis), which regulates premium rate phone lines and text message services, fined Leeds-based service provider Moby Monkey £50,000.
It found the company's promotional text messages, which urged recipients to call a premium rate number in order to claim their "£500 mystery award", to be seriously misleading. The "award" turned out to be holiday discount vouchers, with terms and conditions attached but undisclosed.
Complaints inundated the regulator after Moby Monkey sent over one million text messages, some to children's mobile phones.
Many were delivered after midnight and some people received up to 40 messages about the same "award".
Icstis director George Kidd said the regulator "would not hesitate to take swift action against the small minority of service providers who think that they can abuse public confidence".
Moby Monkey could not be reached for comment.
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