China's standards initiatives will shape global competition in the technology, media and telecoms (TMT) sector for years to come, according to consultant Deloitte & Touche.
The company said that China's position as the leading consumer and producer of many technology products puts it in a strong position to influence standards in its own market, as well as the rest of the world.
As these standards become more widely accepted, Chinese firms will increasingly direct the global technology sector, Deloitte predicted.
"Technology vendors that misjudge the impact of China's standards revolution could find themselves at a significant disadvantage, with their position in the market increasingly overtaken or encroached upon," said Clarence Kwan, national managing partner, Chinese services group, for the TMT practice at Deloitte.
"China is able to use the lure of its massive markets and spectacular growth as leverage in the standards war.
"Global technology and telecoms companies need to review China's standards initiatives, and collaborate, where appropriate, with Chinese companies in standards development."
From operating systems and software applications, to storage media, wireless communications and satellite positioning, Chinese government agencies and companies are working to shape new technology standards for economic advantage.
Deloitte suggested that Chinese manufacturers will begin by building a critical mass of support at home, then exporting their technologies to emerging markets such as South East Asia and the Middle East.
"Technology companies must carefully monitor China's actions, assess the implications of Chinese standards and amend their strategies accordingly," said Kwan.
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