Microsoft has created a division focused on developing products for the media and entertainment industries.
The software giant anticipates a trend towards digitally networked homes, many of which will have PCs as the entertainment hub.
Its new Media/Entertainment and Technology Convergence Group will work to ensure that Windows is the operating system of choice for such devices.
The company said that the new group would play a central role in its development of digital rights management plans.
Blair Westlake, former chairman of the Universal Television & Networks Group, will join Microsoft as corporate vice president of the new group.
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