The UK's free ISP market continues to hot up with the launch this week of FreeUK, yet another ISP offering a no-cost alternative to "paid for" Net access.
High street retailer Dixons has been at the forefront of the free access market since the launch four months ago of its FreeServe product, while international toy chain Toys 'R' Us unveiled its own service late last month.
Operated by a group of anonymous private investors, FreeUK promises Net surfers unlimited access, 25Mb of Web space and 24-hour technical support.
Unlike its competitors, the company claims it will restrict subscriber numbers to ensure service quality does not suffer at the expense of market share.
A spokeswoman for FreeUK said that the company expects to generate revenue through advertising, retail sales and its technical support hotline, which will be charged at 50p a minute - half the price of market leader Dixons.
Online time will be charged at local call rates and the system supports connection via Windows 95, 98, NT and Apple iMac. www.freeuk.co.uk.
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